Actual Comments from Aura users
I tried Aura in the flat finish and the results are gorgeous. The color is richer than the previous paint and it looks great. I'll report back if it ends up scuffing and scratching.

Hot, hot, hot! I used it this past weekend, and it's absolutely gorgeous. The Blue Echo covered the previous owner's poison green in one coat--and I mean really covered. I did a wall in the bedroom in a red, the name of which is escaping me now, but got true complete coverage in two coats, going over white. Try that with any other red. And the colors are so rich and vibrant. I've never used any of the other fancy full-spectrum paints, so I can't make a comparison, but it's hard to imagine that they are nicer than this.

(Actual comments from apartment therapy.com New York by Aura users.)

Please click on the flower button at bottom of page to be taken to the Aura web site, where you will be able to find out everything about this wonderful paint and how it will make your re-decorating so much easier, more beautiful and better than anything you have tried betfore.
<--Please click the flower button to go to the Aura web pages, for more information on this safe, clean, truly wonderful paint!
Tsigona Paint will be pleased to help you with your Aura Paint choices, we have the full selection of Benjamin Moore products available to you in our Store. We look forward to seeing you in our paint department and helping you make your personal color choices.
TSIGONIA AND AURA WILL MAKE YOUR HOME INTO THE PLACE YOU HAVE ALWAYS WANTED IT TO BE.
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TSIGONIA WILL HELP YOU WITH ALL OF YOUR PAINTING JOBS AROUND YOUR PROPERTY